Philippines Contributes to $962 Million Worth of Tablets Sales in Southeast Asia

There's a consistent craze for tablets in Southeast Asia and Philippines is one of the developing economies that contributed to the whooping $962 million worth of tablets sales, with android being the favorite operating system in the region according to Gfk Asia based on their 12-month span survey conducted on 2011.

That is equivalent to 1.6 million of tablet units sold in SEA alone wherein a strong 97 percent of sales in the fourth quarter has been recorded in Indonesia, the fourth world's most populous country. However, the computed total sales in Southeast Asia revealed that it was Malaysia that has the biggest market setting a total revenue of $374 million. Indonesia ended the year with a total sale of $284 million.

Five out of six in the surveyed countries including Cambodia, Indonesia, Malaysia, Philippines, Thailand and Vietnam showed that there's an expansion of market over each previous quarter, with Indonesia sought to have an almost twofold unit sales growth in Q4.

Gerard Tan, Account Director for Digital Technology at GfK Asia said:

"Tablet sales, which started off on a slower note at the beginning of the year has definitely taken off in this part of the world, as reflected by the exponential growth within the year.."

"..In Indonesia, several key manufacturers were successful in stepping up their marketing and distribution efforts nearing the end of last year, as evident in the steep sales surge in the last quarter."

Gfk Asia findings also revealed that android is the most preferred platform since it is being offered in a much lower price at just around $531 compared to other platforms that is being offered 30 percent higher at $676. Android tablets sales performed well showing a progressive growth where 2 out of 3 tablets sales are android.

"Due to the open source nature of the Android OS, tablets running on this system are generally priced lower than those running on other OS and its greater affordability encourages mass consumer adoption which in turn accelerates further development of its ecosystem.” explained Mr. Tan.

Further, different mobile manufacturers that are implementing android OS in their hardware have also contributed to the gradually increasing expansion of the adoption of the OS, Mr Tan said.

Source