Professional content sharing platform, SlideShare, has been acquired by the social networking company, LinkedIn, for $119 Million in cash and stock.
The strategic acquisition of the said platform will help LinkedIn gather more momentum in the social media space and help the company establish a stronger network for professionals since SlideShare provides services that are business-related and intended for professionals.
"Now that content can be shared, uploaded, viewed amongst liked minded individuals, LinkedIn will be the strongest social media network for professionals," said Audrey William, Head of ICT Research for Frost & Sullivan Australia & New Zealand.
LinkedIn has doubled its shares since initial public offering on May 2011 with site members also dramatically increased from 150 million in Q4 to 160 million. The company is even more striving to maintain such a unique position as not all companies has the same business model as LinkedIn.
Related: LINKEDIN REACHED 1 MILLION FILIPINO USERS
Jeff Weiner, LinkedIn CEO, is pushing mobile technology to seek professionals stay in-touch with their subscription services and attract advertisers who want to reach their growing user base.
"The company has in recent years done quite a few amazing things to its portal including allowing for twitter feeds to be sent via LinkedIn and that itself has brought about a lot of discussion amongst professionals," said William. Further, LinkedIn "will become an attractive platform for advertising and recruitment and will be the ‘Facebook’ of the professional networking world," she said.
LinkedIn as a business-related social networking platform offers services where the company is effectively getting revenues such as premium membership, advertising and recruitment fees.
"The company has in recent years done quite a few amazing things to its portal including allowing for twitter feeds to be sent via LinkedIn and that itself has brought about a lot of discussion amongst professionals," said William. Further, LinkedIn "will become an attractive platform for advertising and recruitment and will be the ‘Facebook’ of the professional networking world," she said.
LinkedIn as a business-related social networking platform offers services where the company is effectively getting revenues such as premium membership, advertising and recruitment fees.
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