Year 2011 has been dominating for smartphones and tablets. In fact, more than half of all mobile phone sales are occupied by smartphones already. It is the year where consumers sought and realized that the use of these devices can bring yet another effective and convenient way of computing.
Powerful mobile OS (Operating Systems), highly interactive and useful applications, increased phone memory and the ever-powered storage over the cloud which allowed users flexibility to access files wherever, whenever! These are only among of a hundred reasons why smartphones and tablets are overtaking feature phones.
MOBILE SOCIAL MEDIA USE IS ON THE RISE
Whether it is a feature phone or a smartphone, the ability to access social media is a commonly used feature among mobile owners. About 43 percent of users access the web through mobile device such as mobile phones, iPad, e-reader and handheld music player. In the figure below, the 97 percent for computer use only suggests that still, computer is the most convenient way to use and access social media contents.
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| How do consumers access social media (Source:Nielsen) |
With wide capability ranging from the basics of making and receiving calls to checking out different places nearby down to mobile payment transactions and updating social status and news feeds plus the practicality of use over other devices, smartphones continue to be the most preferred gadget. The next figure below lists down the features commonly available in a smartphone device and how these features have valued by users.
While downloading and playing music is the most available feature for smartphones and global positioning system (GPS) is the most valued feature, applications for social networking has been the second available and most valued feature.
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| How does social networking compare to other features consumers have on their phones? And what features do they value most? |
MOST USED APPS FOR SMARTPHONE USERS
The on-the-rise popularity of smartphones and tablets which allow users install a wide variety of applications also made it possible for mobile social networking apps to be the third most downloaded app and used by smartphone owners. The most popular app for social networking across all operating system is Facebook while Twitter is the number five most used app on Blackberry and Windows mobile operating systems.
Gaming apps (the most popular of which include Angry birds, Fruit Ninja and Tiny Tower) are still the most downloaded and used applications for smartphones While Weather applications are also highly in demand. Other categories for the most downloaded and used applications by smartphones users include music (Google Music is the most popular) , news, entertainment, banking/finance and dining/restaurant.
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| Top 10 Categories of Apps Used by Smartphones Owners Who Downloaded Apps |
As teeny as thirteen (13) and eldest as fifty five and over (55+) years of age have installed apps for mobile social networking. The most highly downloaded app of which is Facebook followed by twitter with LinkedIn, a site preferrable for professionals, as the least most downloaded app. Ages twenty five to thirty four (25 - 34) have the highest percentage of social networking app users.
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| Percentage of Social Networking App Users by Age |
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