My iButterfly Experience at SM North EDSA ~ TechBulletsPH

SM Supermalls bloom the flowers of May as they free the second batch of iButterflies at the virtual garden of The Block Atrium, SM North EDSA last May 5, 2012 morning.

Hosted by Raymond Gutierrez, the launching of the iButterfly app is the beginning of another way of enjoying unique shopping experience at SM Supermalls in the metro!

The event was surprisingly star-studded! Among the celebrities that were present include the Magalona family, all-girl rock band General Luna, DJ Callum (The DJ during the recently concluded Bb. Pilipinas 2012), Youtube sensation Bogart the Explorer and others! (see the pictures at the end of this post)

I was lucky to be one of the participants invited to witness and catch these wonderful iButterflies that don’t just give you great collection of attractive virtual butterflies but also give you cool freebies and discounts if you catch those "special" iButterflies in their participating branches.

iButterfly is indeed ideal for todays modern shopping as the concept allows you to experience both the magic of modern technology (augmented reality, motion sensor and GPS) and spending your money wisely (lots freebies and discounts from participating sponsors such as BDO, Forever 21, Red Ribbon, McDonalds, Jollibee, Yellow Cab, TIMEX and many more!)

Using my android device, I easily downloaded the iButterfly app at the Google Play for free. There’s also an app available for apple devices which can be downloaded at iTunes. Once installed, I immediately launched the iButterfly app and prepared myself for some awesome catching!

Within the app are the three main functions namely: The Map, the Catch and the Collection. I knew that the map can be used to indicate where iButterflies are currently fleeing. I can just navigate the map anytime to see if there's some iButterfly available. Catching iButterfly is available at the participating SM Supermalls branches including SM North Edsa, SM Megamall, SM Mall of Asia, SM City Cebu SM, City Fairview, SM Southmall, SM City Davao and SM City Baguio.

I clicked the catch menu in my screen and my phone turns into iButterfly catcher. I noticed the cyan square at the middle of the screen while my phone is searching for some iButterflies. There’s an instruction below the screen saying that when the word catch appears, I can shake my phone forward to catch the iButterfly. While enjoying the moment, I finally happen to see some iButterflies flying on my screen so I immediately move my phone to position the iButterfly at the center - within the square - and tilt my phone forward then catch the iButterfly!

I really enjoyed catching iButterflies so I keep looking for some more until I completed the collection that gave me hints and instructions on how to catch and redeem iButterflies.

I was also lucky to catch one special iButterfly – the BDO ATM Debit / Cash Card iButterfly which is equivalent to 1000 pesos! – Thanks BDO! :)

Clicking the special iButterfly shows the instruction on how I can redeem the price. I only have until June 30 to claim my prize.

Now watch me as I catch iButterfly at SM North Edsa. By the way, I would like to thank SM Cyberzone, SM Supermalls and SM North EDSA for holding such a wonderful event! I hope all the customers will love it!